The Chicago media's biggest problem: baseball

"Speaking of losing, we'll be talking about the Cubs after the break."

That was the sign off this morning on Steve Rosenbloom's radio show. I have wanted to do this story for a long time, and now that baseball season is coming, I think it is appropriate timing. It is an obvious challenge for the media trying to cover a town with two baseball teams. But it doesn't even seem like the Chicago media tries.

I rarely ever listen to sports radio in Chicago during baseball season anymore, because I know what to expect. The Chicago media focuses much of their time on the Sox, and it is most evident on the radio.

WSCR, the Sox' flagship station, gives the Sox most of their day during the summer. I understand that they would cover them so much because they are the flagship station, but don't you think they could at least couple in some Cubs analysis. After all, more than half the city cheers for the Cubs, and the Cubs own most of the suburbs, especially northern and western suburbs. The Cubs' flagship station doesn't have much Cubs coverage outside of the games, WGN is mostly a non-sports news station.

Turning to the TV, it is much of the same. CSN Chicago, Chicago's all-sports TV station, is a little bit better, but much of the same. One of their leading reporters, Chuck Garfein, is an avid Sox fan and loves to joke about the Cubs. The station doesn't have an avid Cubs fan who would do the same to the Sox.

In the newspapers, the Chicago Tribune has always been known to favor the Cubs. But, after they sold the team, they have frequently slammed the Ricketts family and criticized their ownership, perhaps out of hostility. Other than that, the papers are the most Cubs-friendly aspect of the media, but I wouldn't say they favor the Cubs, they are equal between the two teams.

So why does the media favor the southsiders so much? That's a good question. To me, the only reason is that the media is out of touch with the people. There are far more Cub fans in the Chicago area than there are Sox fans, but the media doesn't get that. They think that people like the Sox more now. I'm not saying that since we have more Cub fans that the media should favor the Cubs, I just wish they would give healthy coverage to each team. They won't listen to us, though. So, I now have to hunt for my Cubs news on podcasts and occasionally on newspaper websites.

Don't worry, Cub fans, Windy City Sports has got you covered. We know you're there, and we know you feel ignored by the media. WSCR loves to brush the surface of Cubs news and then insult the team and switch to Sox news. Here at WCS, we will have coverage on the Cubs all season long. Hope you enjoyed this analysis of the Chicago media's coverage of baseball, and I may have some analysis on other areas of coverage that I have problems with also, like college sports and the Bears.

Until then, thanks for reading, check back for more coverage, and GO CUBS!